Built for specialty contractors

Get found,
get calls.

Google & Facebook Ads for hillside & retaining wall contractors, custom wine cellar builders, sport court builders, and more — with call tracking and Google Analytics built into every campaign.

Call tracking included
Google Analytics reporting included
No long-term contracts
Contractor and client reviewing project plans on site
Real leads, tracked from click to job site
How it works

From buried in search results
to booked out.

01

We audit your visibility

We check exactly where you rank on Google, whether competitors are running ads, and how your reviews compare — for your trade, in your city.

02

We launch targeted campaigns

Google and Facebook Ads built around high-intent searches from homeowners actively looking for your service.

03

Every call & click is tracked

Call tracking and Google Analytics are set up from day one — not an upsell, not an afterthought.

04

You get a clear report

No jargon-filled dashboards. Just leads, cost per lead, and what's working — tied to real revenue.

Who we work with

The trades other agencies overlook.

High-ticket trades, low competition. We started with three specialties — and we're expanding into pergolas, outdoor kitchens, fencing, and more.

Retaining wall with landscaping
terrain / 01

Hillside & Retaining Walls

High-value, urgent projects that rarely see sophisticated digital marketing.

Custom wine cellar
terrain / 02

Custom Wine Cellars

A niche market where almost no one is running smart paid search.

Aerial view of sport courts
terrain / 03

Sport Courts & Backyard Rec

Riding the pickleball and backyard-recreation boom with almost no dedicated advertisers per city.

We also work with pool houses, pergolas, fencing, and other specialty outdoor-living contractors — get in touch →

3+
Specialty trades we focus on, and growing
2
Core platforms we specialize in — Google + Facebook
100%
Of campaigns include call tracking + Google Analytics
What we do

Every campaign, fully instrumented.

Google Ads Management

Targeted campaigns built around high-intent searches from homeowners ready to hire.

search

Facebook & Instagram Ads

Visual, high-intent ads for trades where photos of the finished project do the selling.

social

Call Tracking

Know exactly which ad, keyword, or platform generated every phone call.

included

Google Analytics Reporting

Full analytics setup so you see which campaigns actually drive leads.

included
Big platform vs. GroundWalker Media

You're not the 1,100th vertical on someone's dashboard.

Big platforms spread expertise across dozens of industries. We only work in a handful.

Big platform
GroundWalker Media
Who manages your account
A support queue, often reassigned
The person who built your campaign
Industry focus
1,100+ verticals, one playbook
Fewer verticals, more attention.
Call tracking & Google Analytics
Often a paid add-on tier
Included on every account, always
Contract
Multi-month commitments common
No long-term contracts
Reporting

Data-led insight, not just a dashboard dump.

Every month, you get a plain-language report showing what's working, what isn't, and what we're changing next — plus recommendations that go beyond the ads, when we see something in the data worth acting on.

  • Lead volume & trend — tracked weekly, reported monthly
  • Cost per lead — by campaign, keyword, and platform
  • Clear next steps — what we're adjusting and why, in plain language
Sample report — Retaining Walls / San Diego County Illustrative
How we're paid

You only pay for results.

No revenue share, no guesswork, no long-term contract. Two simple steps — and after the first one, you only pay when we deliver a lead.

Step 1

Campaign Launch

One-time fee — starting at $500
  • Google Ads & Meta Business account setup
  • Keyword & audience research for your trade and city
  • Call tracking number setup and configuration
  • Google Analytics installation and conversion tracking
  • Initial ad copy and creative build
  • A full visibility audit of your market and competitors
Step 2

Pay Per Qualified Lead

Priced per lead — no leads, no charge
  • You fund your own ad spend directly — full control, cancel anytime
  • Your price per lead is agreed in writing before launch — based on your trade, market, and typical job value
  • We only invoice for leads that meet an agreed definition, also set in writing upfront
  • Every lead is tracked and verifiable through your own call tracking and Google Analytics dashboard
  • Billed on a simple biweekly cadence — no surprises
A note on timing: new ad accounts typically take a few weeks to fully optimize. Lead volume in week one is rarely representative of what's possible once the campaign has data to work with — but there's still no contract locking you in while that happens.
Get a free visibility check
Free tool

See where you actually stand.

Check your Google ranking, ads, reviews, and website health — free, in about 30 seconds. No cost, no obligation.

Check my visibility
Getting started

Our first case studies are coming soon.

GroundWalker Media is newly launched and taking on its first clients in Southern California. Get in touch and be one of our founding case studies.

About

Built by someone who noticed the gap.

Local specialty contractors — retaining wall builders, wine cellar installers, sport court builders — were getting outranked and outspent online by bigger, better-funded competitors. GroundWalker Media exists to bring the same call tracking, Google Analytics reporting, and campaign discipline that big brands use to the small, high-value trades that need it most.

FAQ

Common questions.

We only work with a small number of specialty trades — hillside & retaining wall contractors, custom wine cellar builders, and sport court builders. That focus means we're not learning your industry on your dime.

Every campaign includes dynamic call tracking and a full Google Analytics setup, so you always know which ad, keyword, or platform generated each call or website lead. This is never an add-on — it's part of every engagement from day one.

No. If you don't have one, or yours needs work, we can advise on what's needed before campaigns launch — a site that can't convert traffic will waste ad spend.

It depends on your market and goals. Get a free visibility check and we'll walk you through realistic numbers for your specific trade and city.

Start with a free visibility check — no cost, no obligation. We'll show you exactly where you stand against your competitors before you spend anything on ads.

Contact

Get in touch.

Tell us about your business — we'll show you what your competitors are doing online that you're not.

Response within 1 business day
Free visibility check, no obligation
Serving LA, Orange County & San Diego