Built for specialty contractors

Get found,
get calls.

Google & Facebook Ads for hillside & retaining wall contractors, custom wine cellar builders, sport court builders, and more — with call tracking and GA4 built into every campaign.

Call tracking included
GA4 reporting included
No long-term contracts
Contractor and client reviewing project plans on site
Real leads, tracked from click to job site
How it works

From buried in search results
to booked out.

01

We audit your visibility

We check exactly where you rank on Google, whether competitors are running ads, and how your reviews compare — for your trade, in your city.

02

We launch targeted campaigns

Google and Facebook Ads built around high-intent searches from homeowners actively looking for your service.

03

Every call & click is tracked

Call tracking and GA4 are set up from day one — not an upsell, not an afterthought.

04

You get a clear report

No jargon-filled dashboards. Just leads, cost per lead, and what's working — tied to real revenue.

Who we work with

The trades other agencies overlook.

High-ticket trades, low competition. We started with three specialties — and we're expanding into pergolas, outdoor kitchens, fencing, and more.

Retaining wall with landscaping
terrain / 01

Hillside & Retaining Walls

High-value, urgent projects that rarely see sophisticated digital marketing.

Custom wine cellar
terrain / 02

Custom Wine Cellars

A niche market where almost no one is running smart paid search.

Aerial view of sport courts
terrain / 03

Sport Courts & Backyard Rec

Riding the pickleball and backyard-recreation boom with almost no dedicated advertisers per city.

We also work with pool houses, pergolas, fencing, and other specialty outdoor-living contractors — get in touch →

3
Specialty trades we focus on
2
Ad platforms we manage — Google + Facebook
100%
Of campaigns include call tracking + GA4
What we do

Every campaign, fully instrumented.

Google Ads Management

Targeted campaigns built around high-intent searches from homeowners ready to hire.

search

Facebook & Instagram Ads

Visual, high-intent ads for trades where photos of the finished project do the selling.

social

Call Tracking

Know exactly which ad, keyword, or platform generated every phone call.

included

GA4 Reporting

Full analytics setup so you see which campaigns actually drive leads.

included
Big platform vs. GroundWalker

You're not the 1,100th vertical on someone's dashboard.

Big platforms spread expertise across dozens of industries. We only work in three.

Big platform
GroundWalker Media
Who manages your account
A support queue, often reassigned
The person who built your campaign
Industry focus
1,100+ verticals, one playbook
3 specialty trades, deep knowledge
Call tracking & GA4
Often a paid add-on tier
Included on every account, always
Contract
Multi-month commitments common
No long-term contracts

Every business is different.
Let's talk about yours.

Ad spend, campaign scope, and management fees depend on your market and goals. Get a free visibility check first — then we'll walk you through what a campaign built for your business would actually look like.

Get a free visibility check
Getting started

Our first case studies are coming soon.

GroundWalker Media is newly launched and taking on its first clients in Southern California. Get in touch and be one of our founding case studies.

About

Built by someone who noticed the gap.

Local specialty contractors — retaining wall builders, wine cellar installers, sport court builders — were getting outranked and outspent online by bigger, better-funded competitors. GroundWalker Media exists to bring the same call tracking, GA4 reporting, and campaign discipline that big brands use to the small, high-value trades that need it most.

FAQ

Common questions.

We only work with a small number of specialty trades — hillside & retaining wall contractors, custom wine cellar builders, and sport court builders. That focus means we're not learning your industry on your dime.

Every campaign includes dynamic call tracking and a full GA4 setup, so you always know which ad, keyword, or platform generated each call or website lead. This is never an add-on — it's part of every engagement from day one.

No. If you don't have one, or yours needs work, we can advise on what's needed before campaigns launch — a site that can't convert traffic will waste ad spend.

It depends on your market and goals. Get a free visibility check and we'll walk you through realistic numbers for your specific trade and city.

Start with a free visibility check — no cost, no obligation. We'll show you exactly where you stand against your competitors before you spend anything on ads.

Contact

Get in touch.

Tell us about your business — we'll show you what your competitors are doing online that you're not.

Response within 1 business day
Free visibility check, no obligation
Serving LA, Orange County & San Diego